MB Market Makers - Gay Marketing Consulting

MB Market Makers Business Consulting & Marketing Solutions to the gay market

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The white light streams down to be broken up by those human prisms into all the colors of the rainbow. Take your own color in the pattern and be just that.

Charles R. Brown

About Us

About us

MB Market Makers is a part of MBTrading. We offer a wide range of services to enable your company or destination to reach the GLBT-population. We provide: * Market presentations * Staff-training and accreditations * Complete marketing solutionsWorking with us will enable you … * to improve volume of sales by targeting gay consumers, a segment who are more likely to choose a genuinely welcoming service (85% actively choosing gay friendly alternatives according to a recent UK survey). * to access a segment of consumers that remain spending in times of economic recession * to increase customer loyalty within the GLBT segment, and other consumers sympathetic to GLBT issues * access a wide network of key players, in the Nordic countries and globally, within the GLBT community and media * to strengthen your position on an increasingly competitive marketWe do this by offering you… * the possibility to target the GLBT segment through * positioning, branding * market planning * creative concept development * print and on-line advertising, within traditional and non-traditional media * event strategies * research * training of staff /employees in GLBT sensitivity and GLBT market understanding,enabling your organisation to turn staff training into sales
heli

Peter Mygind Senior Consultant Denmark

Tobias Holfelt CEO Sweden

Heli Luoma MarketingConsultant Holland

David Liu

Assistant Consultant

Singapore

Services

Market presentations

Marketing

Education

In order to get you started we arrange seminars and speeches on gay-tourism. What kind of market it is, possibilities and problems, and means to reach it.The segment of gay-travel is one of the fastest growing, and most lucrative parts of the whole travel-industry. More then 10% of the entire global travel-business is calculated to come from gay-travellers. In the US alone the “pink dollar” purchase-power is estimated to more than 60 Billion USD annually. In Britain it is more than 27 Billion Pounds Sterling (Com Marketing). Other numbers say that 90% of the American gay population takes at least one holiday a year, compared to about 60% of the over-all population. Significantly higher numbers also take holidays abroad, rather than domestic. In the US and UK this has been known and recognised by companies for more than ten years. In Western Europe the quest for the “pink Euro” picked up pace about 5 years ago.In order to create awareness about the potential of the GLBT travel market and achieve long-lasting results, it is important not only train staff, but also discuss with managers. We frequently do such awareness raising presentations and they are highly appreciated: * An international overview of the gay population. Who are they? * An overview of the international and/or regional gay-travel markets. Statistics will be presented where available. This presentation will include (i) spending/ travel habits (ii) preferred GLBT destinations, (iii) why certain destinations and hotels are popular. * Analysis of the potential for you to become a preferred travel destination for the GLBT-group. * Discuss and analyse strategies and problems with targeting the GLBT market. This will include: (i) identification of target group(s) within the GLBT population, (ii) diversity within the gay population and; (iii) approaches to reach the different sub-groups. * The importance of good management. It is the managers who have the power to make the employer feel secure in their reception of GLBT-travellers and problems that may arise.
MB Market Makers is the only company in Scandinavia with focus on business-strategy and marketing towards LGBT-consumers. It is the fastest growing, yet still least explored within the travel-industry.We offer complete solutions for companies and organisations who wants to market themselves towards this segment. It includes Executive training and information about the importance and possibilities in this market. We can also arrange staff-training, in order for companies to prepare or new visitors.We also provide complete marketing strategies, regional or worldwide. We can help give you a share of this ever-growing market through our expertise and world-wide database that would cover all your marketing needs.We do complete marketing solutions on any market you choose. Our main target areas are Northern Europe, East Asia and North-America. We can be contracted to design market solutions one or all these markets. This would include events, contacts with agents, media and communities in a face to face approach. Such approach provides far better results than just sending out materials or emails. In addition, there will be links and ads in the local communities as well as press coverage. Print and graphic material can be provided.It is important to understand the different approaches needed for the above mentioned markets. Solutions for the US does not necessarily work in Europe, European approaches may not work in Asia. Photos and communications are perceived differently and need to be tailor-made.We have special packages for hotels that include accreditation to European and American GLBT hotel-programs and listing on global GLBT-search-engines.
We provide training of staff /employees in GLBT sensitivity and GLBT market understanding, enabling your organisation to turn staff training into sales. For companies in the travel sector this would also include accreditation to international certifications and links to search engines. It is estimated that a good welcome is the main concern/reason for a consumer/traveller when choosing the supplier.This is a vital step that makes marketing-efforts easier and improves credibility to any campaign. It will also ensure the costumer/traveller the welcome they deserve – and make them come back. Note that this also creates a better working environment in your own company.We offer half-day and one-hour seminars with hands-on training for staff and managers which includes: * Staff presentation. Short staff-presentation of the program, and the market as such. Includes some easy tips on do´s and don’ts. * Discussion with management concerning the importance of “welcome”, responsibility, policy-directive and staff-communication on this issue. * Analysis of home pages and booking-systems. * Inclusion of GLBT staff in the marketing efforts.
Clients

Our Clients

Helsinki City Tourism and convention bureau

Malmö Tourism

Göteborg & Co.

Smålands Turism

Västerbottens Turism

SEB

Citysamverkan

Företagsakademien

Lufthansa

Profil Hotels

Hotel Amalias Hus

Skånsk Arbeitskraft Rekrytering

Nämndemansgården

First Hotels Copenhagen

Peter Landgren Fastighedsburå

Jörns Resor

Contact

Sweden

Tobias Holfelt

CEO

Email: tobias_mbmarketmakers.com

Denmark

Peter Mygind

Senior Consultant

Email: peter_mbmarketmakers.com

MB Marketmakers

Consulting to the Gay Market

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Press

Dagens Nyheter (Sweden)

Svenska Dagbladet (Sweden)

Finansavisen (Norway)

NyTid (Finland)

Helsingin Sanumaat(Finland)

Hit Och Dit (Sweden)

QLife (Finland)

Gaysir (Norway)

QX (Sweden)

MTV3.fi (Finland)

Out&About (Denmark

Dim Sum Magazine (Hong Kong)

Partners

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